Contractor Marketing Resources
Practical, no-fluff guides on marketing your contracting business — how to budget, where jobs actually come from, and how to turn ad spend into booked estimates. Written by the team at Reno Rise from real experience running client acquisition for 50+ home contractors.
The 2026 Contractor Marketing Benchmark Report
Real data from 50+ contractor clients: what it costs to book a job, close rates by trade, and the ROI.
Read the report →How Much Should a Contractor Spend on Marketing?
A practical breakdown of marketing budgets for contractors — and why your cost per booked job matters far more than any flat percentage.
Read article →Lead Generation vs. Appointment Setting for Contractors
The real difference between getting leads and getting booked appointments — and which one actually fills your schedule with paying jobs.
Read article →Facebook Ads vs. Google Ads for Contractors
Which channel books more jobs for your trade, what each costs, and how to choose.
Read article →Why Your Contractor Leads Aren't Converting
The real reasons leads don't turn into jobs — and how to fix each one.
Read article →Speed-to-Lead for Contractors
Why responding within five minutes decides who wins the job, backed by the data.
Read article →